EdTech Roles · Sales, Marketing & Partnerships

Marketing Manager Jobs in EdTech

Marketing Managers in EdTech are responsible for driving awareness, demand, and growth for products used by learners, educators, and organisations. The best EdTech marketers combine creative storytelling with a deep understanding of their audience — whether that's a classroom teacher or a Chief Learning Officer.

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What you'll do

You'll develop and execute marketing campaigns across digital channels, manage content, email, SEO, and paid media programmes, work closely with sales on demand generation and pipeline, track and report on marketing performance, and build brand awareness in a competitive market.

Skills you'll need

3+ years of B2B or B2C marketing experience
Proficiency with marketing automation tools (HubSpot, Marketo)
Strong analytical skills and comfort with data
Excellent written communication
Bonus: experience marketing to educators, school districts, or L&D buyers

Salary

Marketing Managers in EdTech typically earn between $75,000 and $115,000 in the US.

Career path

Marketing Coordinator → Marketing Manager → Senior Marketing Manager → Director of Marketing → VP of Marketing

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