EdTech Roles · Sales, Marketing & Partnerships

Demand Generation Manager Jobs in EdTech

Demand Generation Managers in EdTech own the programmes that fill the sales pipeline. It's a data-driven, performance-focused role that sits at the intersection of marketing and revenue — and it's one of the most in-demand marketing roles in the sector right now.

Browse open Demand Generation Manager roles →

What you'll do

You'll plan and execute multi-channel demand generation campaigns, manage paid search, paid social, and content syndication programmes, optimise campaigns based on pipeline and revenue metrics, work closely with sales on lead quality and follow-up, and own the marketing attribution model.

Skills you'll need

3+ years in demand generation or growth marketing
Proficiency with paid channels (Google Ads, LinkedIn Ads)
Strong analytical skills and experience with attribution modelling
Experience with CRM and marketing automation platforms
Bonus: experience with ABM strategies in EdTech or education markets

Salary

Demand Generation Managers in EdTech typically earn between $85,000 and $125,000 in the US.

Career path

Marketing Manager → Demand Generation Manager → Senior Demand Gen Manager → Director of Demand Generation

See live Demand Generation Manager openings across EdTech, refreshed every day.